A large number of big consumer brands interact with people on twitter 24/7. Many use it to collect valuable customer feedback. For others, it’s a marketing tool which can be nicely disguised as a customer service tool. They don’t answer a direct question As soon as someone complaints, the brand’s goal no.1 is to stop the…

2014 had a better, more realistic look at Multi-dimensional Space and AI. Most of the movies had a dystopian plot — how else can you get the viewers’ attention? Multi-dimensionality and Time Travel Come on, it’s not a new subject at all. Time travel has been around as a theme for a while. But…

So, I have this habit of inserting funny things in code comments & error messages. The objective is to keep the plot light and welcoming. But sometimes people beat me to it. Stumbled upon this while posting a job opening. The joy comes out of the humor entirely masks my defeat. You comply quickly. Approaches that uses humor, negativism or compassion sometimes act as killer ways to achieve a UX goal.

The ‘Alien’ series movies have that dramatic edge to it from the way technical communication is handled. “We received a distress call from the system LV-426. We were asked to investigate and we found an alien ship” I have seen the similar cold eeriness in some of the notifications I…

“Hello World!” is certainly something people like me understand well. It’s been a while since I started expecting a Medium account but had been unfortunate to get one. After Gmail this is the one made me a bit desperate to get myself into. Means this is something I should keep…